Friday, April 18, 2014

On Credentialing

by Seth Sinclair


One of the more unusual aspects of the executive coaching profession is that coaches need no specific license or accreditation to join its ranks.  That isn’t true, of course, of many other professions: lawyers need to pass bar examinations; doctors need to graduate from approved medical schools. 

The International Coaching Federation (ICF), of which I am a member, manages a formal certification program. While there are other associations of executive coaches, some of which have their own certification programs, ICF is the world’s largest and most recognizable.

The ICF credentialing program is designed to protect and serve those who contract with, and use, coaching services.  It is also designed to measure and certify the competence of those who have entered the coaching profession, and to inspire coaches to continue to develop and improve their coaching skills.

While having a credential doesn’t guarantee that a coach is a good one, it does show a level of commitment to coaching as a profession.  It’s also a significant way to discern if a coach has professional training and a verified history of experience.

According to the organization itself, ICF accredited coaches “demonstrate not only knowledge and skill, but also a commitment to high professional standards and a strong code of ethics.”

To receive the ICF’s designation of “associate certified coach,” coaches must have received 60 hours of coach specific training, 10 hours of mentoring with another professional coach, and have completed 100 hours of coaching others with at least 8 different clients, 75 hours of which must have been paid for by clients.

To become a “professional certified coach” as the organization calls them, coaches must have completed 125 hours of coach-specific training, and 750 hours of coaching others with at least 25 clients, 675 hours of which must have been paid for by clients. 

And finally, to reach the highest rung on the ladder, and become a “master certified coach,” coaches must have 200 hours of coach-specific training, and 2500 hours (2250 paid) of coaching with at least 35 different clients.  They must also send in two recorded coaching sessions so that their performance can be evaluated.

Coaches in all three groups must have their credentials renewed every three years, and must have taken 40 units of continuing education courses on coaching in that time.  Starting April 1, 2014, all coaches must successfully pass a coaching knowledge assessment—a multiple-choice, Web based exam that applicants can take on their home or work computers. The assessment is designed to demonstrate a coach’s knowledge of ICF’s core competencies and code of ethics.

To date, ICF reports that more than 11,000 coaches have participated in one of the three coaching programs.

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